Realme
 | |
| Nama dagang | realme |
|---|---|
| Industri | Elektronik pengguna |
| Ditubuhkan | 4 Mei 2018 |
| Pengasas | Sky Li |
| Ibu pejabat | Shenzhen, Guangdong, China |
| Tokoh penting | |
| Keluaran | Telefon pintar Komputer tablet Fon telinga Bank kuasa Selongsong telefon Beg TV pintar Jam pintar Laptop |
| Syarikat induk | Oppo |
| Pembahagian | Realme Techlife Realme Dizo |
| Tapak web | realme |
sunting · sunting di Wikidata | |
Realme (digayakan dalam semua huruf kecil atau sebagai гealme; Cina: 真我; pinyin: Zhēn wǒ) ialah pengeluar elektronik pengguna China yang berpangkalan di Shenzhen, Guangdong. Ia diasaskan oleh Li Bingzhong (dikenali sebagai Sky Li) pada 4 Mei 2018, yang merupakan bekas naib presiden Oppo. Bermula pada asalnya sebagai sub-jenama Oppo, Realme akhirnya meneroka sebagai jenamanya sendiri. Realme kemudiannya menjadi jenama telefon pintar 5G yang paling pesat berkembang pada Q3 2021.
Pada Jun 2020, bilangan pengguna telefon pintar global Realme mencecah 35 juta, dan jualan produk AIoT memecahkan rekod 1 juta. Menurut Statistik Counterpoint, Realme menduduki tempat ke-7 dalam ranking bilangan telefon pintar yang dihasilkan secara global pada suku pertama 2020, dengan kadar pertumbuhan tahunan sebanyak 157%, menduduki tempat pertama di dunia.[1]
Pada masa ini, Realme telah memasuki 27 pasaran di seluruh dunia, termasuk Asia, Eropah, Rusia, Australia dan Mesir.[2]
Sejarah
[sunting | sunting sumber]- Syarikat Realme diasaskan pada 4 Mei 2018.[3] Sebelum itu ia adalah sub-jenama Oppo, yang merupakan anak syarikat BBK Electronics,[4] sehingga pembentukannya sebagai spinoff pada 4 Mei 2018.[5][6]
- Pada Mei 2018, mereka mengeluarkan telefon pertama mereka, Realme 1.
- Pada 30 Julai 2018, Sky Li mengumumkan peletakan jawatannya daripada Oppo dan hasratnya untuk menubuhkan Realme sebagai jenama bebas pada Sina Weibo.[7]
- Pada 15 November 2018, Realme menggunakan logo baharu.
- Pada 22 November 2018, Realme menjadi jenama baru muncul di pasaran India.[8] Penjualan peranti Realme di India sejak itu telah mengatasi jualan Oppo. Realme telah menjadi jenama telefon pintar keempat terbesar di India sejak 2019, di belakang Xiaomi, Samsung dan Vivo. Realme memegang rekod di India untuk telefon pintar pengecasan terpantas dan telefon pintar 5G pertama di India.[9]
- Pada 15 Mei 2019, Realme mengadakan persidangan pertamanya di Beijing untuk memasuki pasaran domestik China, melancarkan Realme X, Realme X Lite dan Realme X Master Edition..[10][11]
- Menjelang Julai 2019, Realme telah memasuki pasaran termasuk China, Asia Selatan, Asia Tenggara dan Eropah.[12]
- Menjelang Ogos 2019, Realme melepasi 10 juta pengguna.[12]
- Pada 16 Mei 2022, Francis Wong mengambil alih sebagai CEO Realme Europe.[13]
- Menjelang 7 April 2023, syarikat induk, BBK Electronics, tidak berfungsi meninggalkan Oppo dan Vivo untuk mengambil alih sebagai syarikat induk bagi sub-jenama mereka sebelum ini. Hasilnya, Realme menjadi anak syarikat Oppo bersama OnePlus. [14]
Produk
[sunting | sunting sumber]Syarikat itu mempunyai sejumlah besar produk, terutamanya di pasaran India.[15]
- Realme 1
- Realme 2/2 Pro
- Realme U1
- Realme 3/3 Pro
- Realme 5/5 Pro
- Realme 6i/6/6 Pro
- Realme 7i/7/7 Pro
- Realme 8i/8/8s/8 Pro
- Realme 9i/9 4G/9 SE/9 Pro 5G/9 Pro+ 5G
- Realme 10/10 Pro 5G/10 Pro+ 5G
- Realme 11 5G/11x 5G/11 Pro 5G /11 Pro+ 5G
- Realme C30/C30S/C35/C51/C53/C55/C67/C67 5G
- Realme c2
- Realme c21y
- Realme c25y
- Realme Note 1
- Realme 12 Pro and Realme 12 Pro Plus[16]
Tablet & Laptop
[sunting | sunting sumber]- Realme book|Realme Book Slim (Laptop - August 2021)
- Realme Pad (Tablet - September 2021)
TV Pintar
[sunting | sunting sumber]- Realme Smart TV
- Realme Smart TV|Realme Smart TV SLED 4K
- Realme Smart TV|Realme Smart TV 4K
- Realme Smart TV|Realme Smart TV Full HD 80cm
- Realme Smart TV|Realme Smart TV Neo 32''
Aksesori audio
[sunting | sunting sumber]Headset Bluetooth
[sunting | sunting sumber]- Realme Buds Q
- Realme Buds Q|Realme Buds Q2
- Realme Buds Q|Realme Buds Q2 Neo
- Realme Buds Q|Realme Buds Air
- Realme Buds Q|Realme Buds Air Neo
- Realme Buds Q|Realme Buds Air 2
- Realme Buds Q|Realme Buds Air Pro
- Realme buds Air 3
- Realme buds Air 5
- Realme buds Air 5 pro
- Realme buds Air 6
- Realme buds Air 6 pro
Speaker Bluetooth
[sunting | sunting sumber]- Realme Cobble Bluetooth Speaker
- Realme Pocket Bluetooth Speaker
- Realme Brick Bluetooth Speaker
Hidup Pintar
[sunting | sunting sumber]Jam pintar (Smartwatch)
[sunting | sunting sumber]- Realme Band (May 2020)
- Realme Watch (May 2020)
- Realme Watch S (November 2020)
- Realme Watch S Pro (December 2020)
- Realme Watch 2 (April 2021)
- Realme Band 2 (September 2021)
- Realme TechLife S100 (March 2022)
Perkakas rumah pintar (Smarthome)
[sunting | sunting sumber]- Realme Lampu Malam Aktif Gerek
- Realme Smart Plug
- Realme Smart Penimbang
- Realme TechLife Penyedut Vakum Robot
- Realme TechLife Pembersih Udara
Realme UI interface
[sunting | sunting sumber]Realme UI 1.0
[sunting | sunting sumber]Realme UI 2.0
[sunting | sunting sumber]Realme UI 3.0
[sunting | sunting sumber]- Launched October 2021, this version is based on Android 12. Realme UI 3.0 introduces a fresh look with Fluid Space design and Sketchpad AOD, New features that help protect user privacy, and improvements Advances across the entire system to make your phone faster and more flexible than ever.
- New 3D icons use layers and colors to provide a sense of context and visibility. Every icon has been redrawn and redesigned. With the Fluid Space design, the overall interface is now simpler, more fun, and enjoyable. The user interface uses size and space to help create depth and establish order and harmony
- Users can create a 3D avatar of their own face (Omoji) with customized hairstyles, headwear, makeup, and piercings. Omoji even reflects expressions in real time.
- New smart theme engine automatically picks colors from the user's wallpaper and applies those colors across realme UI 3.0 system elements.
- Realme UI 3.0 now features a redesigned resource management system with AI Smooth Engine, which uses CPU and GPU more efficiently to make system performance smoother, faster app launch, and improved Battery life.
- With Floating Window 2.0, selected apps like Video will automatically minimize to a corner of your screen when you run a second app simultaneously.
Realme UI 4.0
[sunting | sunting sumber]- Launched on December 8, 2022 with the duo smartphone Realme 10 and Realme 10 pro plus, this is a version based on Android 13. Realme UI 4.0 redesigns the interface of the applications system usage and quick controls. The card style will bring intuitiveness, simplicity, and separate each item for easier operation for users.
- With this version 4.0, Realme has allowed users to further customize the phone's standby screen, music display cards, notification icons and even application emojis.
- New Dynamic Computing Engine technology on the 4.0 interface will bring overall performance increased by 10%, battery life increased by 4.7% and device temperature reduced by only 1 degree Celsius. Just using software solutions alone, the company has brought about such strong improvements, which is very commendable.
- Realme UI 4.0 will be equipped with many new security features against viruses and malware, with a special emphasis on the ability to protect personal data and user privacy. Not to mention the Auto Pixelate feature, which automatically detects and hides sensitive information in photos and screenshots.
Realme UI 5.0
[sunting | sunting sumber]Realme UI 5.0 is a version of Realme UI based on Android 14.
Marketing
[sunting | sunting sumber]Realme's popularity online can be attributed to its successful utilization of community-driven resources such as Facebook. In November 2018, Realme Philippines created the Squad Leader Program.[17]
As of 2024, Realme's Squad Leader Program consists of 14 members, two of which came from its original trio Squad Leaders.
See also
[sunting | sunting sumber]References
[sunting | sunting sumber]- ^ realme品牌故事 [realme brand story]. realme official (dalam bahasa Cina).
- ^ "Brand market". Realme.com. Dicapai pada 11 May 2024.
- ^ "Vivo ships 5.8 million smartphones to India in Q2 2019; breaks its own record". www.canaly.coms. 2019-07-29. Diarkibkan daripada yang asal pada 2019-12-12. Dicapai pada 2019-07-29.
- ^ Prado, Phillip (2018-10-31). "BBK Group could soon surpass Samsung as top dog". Android Authority. Diarkibkan daripada yang asal pada 2019-12-18. Dicapai pada 2019-11-21.
- ^ Artashyan, Argam (2018-07-30). "Realme Separates From OPPO: Another OnePlus?". GizChina. Gizchina Media. Diarkibkan daripada yang asal pada 2019-04-30. Dicapai pada 2018-07-30.
- ^ Hazarika, Skanda (29 July 2020). "Realme 2 Pro and Realme 5/5s/5i Android 10 kernel source code now available". xda-developers. Diarkibkan daripada yang asal pada 14 August 2020. Dicapai pada 15 August 2020.
- ^ Yordan (2018-07-31). "Oppo VP moves to become Realme CEO, targets global brand expansion". GSMArena.com (dalam bahasa Inggeris). Diarkibkan daripada yang asal pada 2019-06-16. Dicapai pada 2018-08-30.
- ^ "Realme, the No.1 Emerging Brand now: CMR". CyberMedia CMR (dalam bahasa Inggeris). Diarkibkan daripada yang asal pada 2019-12-15. Dicapai pada 2020-03-14.
- ^ "India's first 5G phone! Realme X50 Pro 5G with 12GB RAM, 256GB storage all set for launch; check details - The Financial Express". financialexpress.com. 20 February 2020.
- ^ Jeet (2019-04-24). "Realme officially announces its entry in China". Gizmochina (dalam bahasa Inggeris). Diarkibkan daripada yang asal pada 2019-07-13. Dicapai pada 2020-03-14.
- ^ Media, Kompas Cyber (16 May 2019). "Harga Berikut Spesifikasi Lengkap Realme X dan Realme X Lite". KOMPAS.com (dalam bahasa Indonesia). Diarkibkan daripada yang asal pada 2019-12-22. Dicapai pada 2020-03-14.
- ^ a b Hamza, Muhammad (2019-08-07). "Worldwide user of realme has passed 10 million". Technology Times (dalam bahasa Inggeris). Diarkibkan daripada yang asal pada 2019-08-23. Dicapai pada 2020-03-14.
- ^ "Francis Wong takes over as CEO of Realme Europe". GSMArena.com (dalam bahasa Inggeris). Dicapai pada 2022-05-18.
- ^ "oppo mobiles india: OnePlus, Realme, Oppo to go separate ways as parent BBK looks to de-risk India business". The Economic Times. Dicapai pada 2024-04-08.
- ^ "Realme GT Review: Glaringly typical from Realme in all the right ways". xda-developers. 13 September 2021. Dicapai pada 13 September 2021.
- ^ "Realme 12 Pro and Realme 12 Pro Plus launched in India" (dalam bahasa Inggeris). 2024-01-29. Dicapai pada 2024-01-30.
- ^ Nava, Jon. "Are you ready to be the Realme Squad Leaders?". Gizmo Manila. Dicapai pada 2022-11-07.
External links
[sunting | sunting sumber]- Tiada URL dijumpai. Sila tentukan URL di sini atau tambahkan satu di Wikidata.